Website Cookie Guide & Policy

Website Cookie Preferences

At Ford, we use technologies like cookies, pixels and local storage to make our website easier to use and to tailor content to be more relevant for you. The below explains what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them.

What are cookies?

Cookie are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Websites often use similar cookies in order to remember you, provide you with the content you requested, or for product improvement by tracking how the Website is being used.

The benefits of cookies

Cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences. These cookies are used on the website for the following purposes:

What Cookies do we use?

The cookies used on this website have been categorised as below.

Category 1- Strictly necessary purposes: These cookies are required for the basic website functionality and to enable you to move around the Website. The cookies used are:

Cookie Cookie Description
cookie_law A cookie policy cookie that lasts for 90 days before asking the Cookie Policy question again

Category 2 – ‘Performance’ Cookies These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous, it is only ever used to improve how our website works. Google Analytics will be used for the purpose of collecting anonymous data about website usage. GA uses first-party cookies.

Cookie Cookie Description
cookie_prefix Default value: _ga

Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings. 

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser. 

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit  which explains, step-by-step, how to control and delete cookies in most browsers.